With its Basement Sessions, Red Bull created an event and competition aimed at finding and supporting the brightest young minds out there, and helping their ideas take flight.
For the competition’s second instalment, we were invited to join the Parasol Island pitch team and consequentially got to create a series of call-for-entries films that tell the inspiring, and hugely personal stories of three of Red Bull’s athletes who had a dream and went above and beyond to make it happen.
Agency: Parasol Island
Role: Directors
For the launch of the new Jeep Renegade the brand collaborated closely with the rock band X-Ambassadors, and in particular their song “Renegades”. When the, at the time in Germany little known band came to Germany to play an exclusive VIP rooftop gig, we got to spend a day on the streets of Berlin with them…
Agency: Parasol Island
Role: Creative Direction, Directing
In order to demonstrate that VW We’s services seamlessly slot into our everyday lives and allow us to experience a whole new form of mobility, we caught up with three inspiring “doers” and had a look how VW We helps them do what they do best.
This film was the first instalment of the, still ongoing, “We are on the move” campaign, which was the We brand’s very first standalone communication ever.
Agency / Production: Parasol Island
Role: Creative Direction, Directing, Campaign Strategy
Porsche fans know it as the Transaxle-, everybody else as the Disco-Era. For this Episode of Porsche’s TOP 5, we decided to bring the two together and show the iconic transaxle Porsches in whole new light.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
For another episode of Porsche TOP 5, we got the chance to get down and dirty with the GOAT of rally racing himself, Walther Röhrl. In a dusty five-stop circuit, Walter takes through some of the highlights of Porsche’s colourful Rally history.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
Just before the start of their first season, we got catch up with TAG Heuer Porsche team drivers André Lotterer and Neel Jani for a new episode of Porsche TOP 5, which was designed to give people a better understanding of what this awesome new e-racing series is all about.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
Just in time for the 50th anniversary of the legendary Porsche 917, we got the chance to shoot another TOP 5 episode featuring some of the most iconic, and hugely precious, inhabitants of the Porsche Museum’s appropriately named exhibition “Colours of Speed”.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
It’s a widely overused pun, but if one car of the new electric guard really deserves the label “electrifying”, it’s Porsche brand new Taycan. For Porsche’s TOP 5 format, we got the chance to meet with e-mobility geek Alex Bangula and some of the brains behind the Taycan, in Porsche’s top-secret R&D facility outside Stuttgart, Germany.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
While the world is still getting used to the rise of e-racing, there’s another kind of racing that is quickly growing in popularity, and for which people don’t even need to leave their homes: Virtual racing.
So we met with Porsche Works driver Sven Müller and iRacing World Champion Joshua Rogers at the famed Sachsenring, and took a closer look at the similarities and differences between real and virtual racing.
Agency: KEKO Germany
Production: Parasol Island
Role: Directors
Ever seen a drummer in a club freestyling to the DJ’s playlist?
Well, if you haven’t it’s time you meet Jan Ole Jönsson, the man who, as he puts it, “brings some additional energy” to DJ sets all around Europe.
Agency / Production: Parasol Island
Role: Creative Direction, Directing, Campaign Strategy
Meet Beyza, a young, Berlin mother with Turkish roots, who is “on the move” to save an age-old, and nearly lost art form the people of Turkey have cultivated for centuries.
Agency / Production: Parasol Island
Role: Creative Direction, Directing, Campaign Strategy
Don’t ever mention to them that typical Berlin cuisine is a sausage drowned in curry sauce…
We had the chance to spend a day with purely regional, and hugely inspiring and inspired, master restauranteurs Billy Wagner and Micha Schäfer from Nobelhart & Schmutzig.
Agency / Production: Parasol Island
Role: Creative Direction, Directing, Campaign Strategy
After the launch of the “We are on the move” campaign, VW We’s first service to go live was We Park, the brand’s cash-less, mobile parking app.
Utilising the “We are…” campaign platform, we casted some of Europe’s most talented street musicians to remind the people of Berlin, that their spare change could be put to much better use, than it does inside a parking meter.
Agency / Production: Parasol Island
Role: Creative Direction, Directing, Campaign Strategy
Just before the start of the 2018/19 Formula E season, Audi Sport asked us to bring to life their “Own every second” claim with a film that gets fans excited about the upcoming season.
After spending some time with Audi team drivers Lucas Di Grassi and Daniel Abt, we realised that there aren’t actually that many seconds to truly own in your life, once you take away all the ones already tied up with other things…
Agency / Production: Parasol Island
Role: Creative Direction, Directing
Before the launch of the new BMW 3-Series, we met in Barcelona with Formula E pitlane reporter Nicki Shields, to take us through the new model’s key facts and features.
Production: Parasol Island
Role: Directing
For the pre-launch phase of the new BMW X5, we were asked to shoot a range of “product substance films”, highlighting the key facts and features of the new model, utilising BMW’s three “specialists” for design, tech and driving experience.
Production: Parasol Island
Role: Directing
In 2015 actor and “GQ Man of the Year” Elyas M’Barek was hired by Jeep Germany to give the brand a more stylish and urban perception.
As the last instalment of the yearlong collaboration however, it was time to give city-boy Elyas a little taste of the world Jeep has always called home:
On a 5-day road trip through the iconic Moab Desert, we gave Elyas the chance to do discover another side of the brand and himself.
Agency: Parasol Island
Role: Creative Direction, Campaign Strategy, Directing
We took a brand new Jeep Renegade and heli-dropped it over 1700km away, deep into the Romanian mountains. And left the keys in the ignition. Then we simply started releasing the geo-coordinates and let the Jeep fans do what they do best – get out and get exploring.
Agency: Parasol Island
Role: Creative Direction
Australia and New Zealand have the highest skin cancer rate in the world. The key to beating the cancer or even better, not getting it in the first place, is regular monitoring and early detection of structural cell changes.
MoleMap offers exactly this, and we were asked to come up with an easy-to-produce, yet highly memorable TVC that clearly makes the point.
Agency: bcg2/grey NZ
Role: Concept, Art Direction, Directing
San Miguel asked Brazilian linocut artist Teco Deluccia to create hoppy handcrafted campaign visuals to accompany the launch of their Manila Ale.
Agency: Lola Madrid
Production: Dude & Deutsch
Role: Director, DOP